Alright, so we’re a little late on the jump, but last Saturday Ubisoft announced a deal with Nickelodeon to make a television show out of the popular game series Rayman Raving Rabbids. Here’s the Press Release:
SAN FRANCISCO – October 6, 2011 – Ubisoft today announced a licensing agreement with Nickelodeon to bring a new television series based on Ubisoft’s world-renowned Rabbids brand to audiences around the world. As part of the deal, Nickelodeon has secured global broadcast rights (excluding France) for 78 seven-minute, full CG episodes to be produced by Ubisoft, which Nickelodeon will package and air as 26 half-hour episodes across its channels worldwide (excluding France) beginning in 2013. Created by Ubisoft’s French studios in 2006, the wacky, zany Rabbids have won admirers around the globe with their hilarious and silly video games and viral videos that have attracted more than 41 million fans on YouTube. Ubisoft Motion Pictures will work with Ubisoft’s French studios to create a television series every bit as hilarious, unexpected and preposterous as the Rabbids games that fans already know and love. “Nickelodeon is one of the world’s leading entertainment brands for children and families, and Ubisoft is thrilled to be partnering with Nickelodeon to deliver unique television programming to its viewers,” said Jean-Julien Baronnet, chief executive officer of Ubisoft Motion Pictures. “As the world’s most recognized entertainment brand for children and families, Nickelodeon is the perfect vehicle to share the zany Rabbids characters and their crazy adventures with television audiences around the globe. This partnership represents a major milestone in Ubisoft’s strategy to expand its brands to new media, thereby attracting new audiences to its games.”
Now let’s be honest, Nickelodeon’s cartoons aren’t anything compared to what they were in the 90’s. However, the episodes are still being produced by Ubisoft, so they should be able to keep the content at its highest quality. I personally applaud Ubisoft for their plans to branch out their branding. Recently, they’ve created Ubisoft Motion Pictures to film the upcoming Assassin’s Creed movie, they’re in the process of creating a television show based on one of their most popular series, and they’ve already bought domain names relating to the possibility of a movie based on their upcoming game Watch Dogs. Ubisoft clearly felt the sting when previous projects that were produced by other companies were seen as failures by critics, namely, the Prince of Persia movies. Creating their own studios will keep all the creative power within Ubisoft, which should save many great ideas from turning into commercial disappointments. Let’s hope other publishing companies can catch on and give gamers the content we deserve.