Do you remember the good old days when you got a $100 gift card for your birthday or Christmas? You went happily to the games section of your local Wal-Mart or Best Buy and picked out two games purchased them and you were on your merry way. Then the Xbox 360 and the PlayStation 3 came out and $50 games were a thing of the past. Gone, never to be seen again (except for crappy movie tie in games). So now, you get another $100 gift card for your birthday or Christmas. You head down to your local Wal-Mart or Best Buy and you grab two games, run to the register and realize games are now $60 and you’ve got to put one back. Not only are you deprived of one game, you’ve got $40.01 left on your gift card and forced to either spend your money or just keep the useless piece of plastic.
History repeats itself. So let’s imagine again in two or three years you’ve received another $100 gift card from a relative for some sort of holiday or celebration, and you run to your local game store and try to purchase the latest game and you see the price tag has jumped to $70. While you fall to your knees, fists raised in the air, screaming “NOOOOOOO!” the developers for said game are taking baths in $100 bills laughing.
Now however unlikely the latter part of that is to happen, the games prices increasing is actually very likely. You know why? Because they can do it, and you’re going to pay it.
When the original Xbox and PlayStation 2 were out, video games were $50 and while some complained that they were expensive, they just continued to buy them because that’s just how much the sticker says. Well after years and years of doing just that, the developers decided “hey, why don’t we just raise the price to $60?” and so that happened and one again we complain a little bit initially but we just continue to buy them at full price. What is to stop them from deciding that $70 games are the new norm? Nothing.
But wait; there is something we can do. Ever realize after time goes by (about a month or so) the price of a game drops $20? It’s because retailers want them off their shelves. Or because the game didn’t sell very well which also means retailers want the games off their shelves to make room for other newer games. Now I’m not saying that you should boycott the games because that’s bad for the industry. But do be mindful that if you’re willing to pay for it, publishers and developers are more than willing to take your money
Now some of you may be saying “But development costs have gone up!” Well, yes. You are correct, development costs have gone up. But this is sort of a natural selection for developers. They need to know that if they’re going to make crap, then they aren’t going to get money to make more of that same crap. One thought that came to mind was a price scale; this is an idea that helps developers that make good games with more money and those who continue to do the same old crap less money.
One of the things I hear about the Call of Duty series is that it’s just more of the same and there is no more innovation. The developers behind Call of Duty need to be told that we’re getting sick of the same stuff and we want something new, an actual reason to buy the latest game. Maybe after not introducing new things to the next COD game their prices go down. But a developer who takes chances and comes up with something new and interesting is rewarded with more money. Now I’m not saying this idea is without flaws but we need to start thinking of a way to stop games from reaching $70. Because developers who produce the same crap year after year is not okay.